This project required the creation of an original corporate identity and branding, using conceptual skills to design a branding narrative and associated elements, avoiding badging. Presented as an A3 book, my chosen client was Outlook within the resource recovery (landfill) sector. I became intrigued by the different facets of the organisation – in researching Outlook I learned that it valued its people as much as its cause. Following is a sample of the final book I designed, showing the process of researching competitors through to the creation of the visual identity, style guide and use of branding elements.

• Illustration
• Print
• Visual Identity