Heide Rebrand With Posters
For an exercise in visual identity, I chose to rebrand the Heide Museum of Modern Art, because it is such an interesting place and has many aspects offering great potential. In researching the existing branding for Heide, I found it pleasing, but lacking a visual symbol – this made it an ideal candidate for symbol design, which was the main focus of the project. Below is my process to reach the final solution.
At the end of the project, I designed some posters featuring different aspects of the Heide.
Top Left: Inside the Heide (interior)
Top Right: A sculpture in the window light (interior)
Bottom Left: Across the river (map)
Bottom Right: A magical time of day (exterior)