In February 2016, I began work at Sota Tractors again, as an all-round Graphic Designer, Web & Marketing Co-ordinator. Sota Tractors specialises in compact tractors and agricultural equipment for small farms. I had initially worked there for a few years, left and then was asked if I’d like to return and restore the company visuals to their former glory. It was not a job for the faint-hearted – there was a lot of work to be done to catch up and improve sales prospects, from hundreds of digital listings to redoing the website and creating print marketing materials.

Brochures

 © Suzanne Day 2017 / Sota Tractors / Farmtrac Brochure

© Suzanne Day 2017 / Sota Tractors / Farmtrac Brochure Spread

© Suzanne Day 2017 / Sota Tractors / Farmtrac Brochure Spread

© Suzanne Day 2017 / Sota Tractors / Farmtrac Brochure

© Suzanne Day 2017 / Sota Tractors / Farmtrac Brochure

Website

The former SOTA website had become obsolete, so I redesigned a new website in WordPress and updated images, content and structure. This took a few weeks and I customised a Genesis template in the process.

View the website at: www.sotatractors.com/

© Suzanne Day 2016 / Sota Tractors / Website Redesign

© Suzanne Day 2016 / Sota Tractors / Website Redesign

Advertising

This was followed by reformatting all advertising and setting it to a grid structure.

© Suzanne Day 2017 / Sota Tractors / Advertising

© Suzanne Day 2017 / Sota Tractors / Advertising

Identity

I updated a logo for Hercules ROPS, also using grids…

© Suzanne Day 2016 / Sota Tractors / Hercules ROPS Branding

© Suzanne Day 2016 / Sota Tractors / Hercules ROPS Branding

Photography

I took lots of new photos for the Sota image library.

© Suzanne Day 2017 / Sota Tractors / Photography

© Suzanne Day 2017 / Sota Tractors / Photography

© Suzanne Day 2017 / Sota Tractors / Photography

© Suzanne Day 2017 / Sota Tractors / Photography

Signage

I also designed some truck, ute and trailer decals for service vehicles, as well as building signage for branches in Victoria, New South Wales and Queensland.

© Suzanne Day 2017 / Sota Tractors / Ute Decal

© Suzanne Day 2017 / Sota Tractors / Ute Decal

Social

Sota did not have a Facebook page, so I created one and built it up slowly, using organic traffic obtained through keywords and relevant content.

View the Facebook page here: https://www.facebook.com/sotatractors/

© Suzanne Day 2017 / Sota Tractors / Facebook

© Suzanne Day 2017 / Sota Tractors / Facebook