In February 2016, I began work at Sota Tractors again, as an all-round Graphic Designer, Web & Marketing Co-ordinator. Sota Tractors specialises in compact tractors and agricultural equipment for small farms. I had initially worked there for a few years, left and then was asked if I’d like to return and restore the company visuals to their former glory. It was not a job for the faint-hearted – there was a lot of work to be done to catch up and improve sales prospects, from hundreds of digital listings to redoing the website and creating print marketing materials.
The former SOTA website had become obsolete, so I redesigned a new website in WordPress and updated images, content and structure. This took a few weeks and I customised a Genesis template in the process.
View the website at: www.sotatractors.com/
This was followed by reformatting all advertising and setting it to a grid structure.
I updated a logo for Hercules ROPS, also using grids…
I took lots of new photos for the Sota image library.
I also designed some truck, ute and trailer decals for service vehicles, as well as building signage for branches in Victoria, New South Wales and Queensland.
Sota did not have a Facebook page, so I created one and built it up slowly, using organic traffic obtained through keywords and relevant content.
View the Facebook page here: https://www.facebook.com/sotatractors/