This project required the creation of an original corporate identity and branding, using conceptual skills to design a branding narrative and associated elements, avoiding badging. Presented as an A3 book, my chosen client was Outlook within the resource recovery (landfill) sector. I became intrigued by the different facets of the organisation – in researching Outlook I learned that it valued its people as well as its cause. Following is a sample of the final book I created.

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

© Suzanne Day 2017 / Outlook

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