For an exercise in visual identity, I chose to rebrand the Heide Museum of Modern Art, because it is such an interesting place and has many aspects offering great potential. In researching the existing branding for Heide, I found it pleasing, but lacking a visual symbol – this made it an ideal candidate for symbol design, which was the main focus of the project. Below is my process to reach the final solution.

© Suzanne Day 2017 / Heide Branding

© Suzanne Day 2017 / Heide Identity

© Suzanne Day 2017 / Heide Identity

At the end of the project, I designed some posters featuring different aspects of the Heide.

© Suzanne Day 2017 / Heide Posters

© Suzanne Day 2017 / Heide Posters

Left Page
Top Left: Inside the Heide (interior)
Top Right: A sculpture in the window light (interior)
Bottom Left: Across the river (map)
Bottom Right: A magical time of day (exterior)