A Visual Communication project for Swinburne, the brief was to find a place to brand/rebrand. I chose the Heide Museum of Modern Art, because it is such an interesting place and has many aspects offering great potential. In researching the existing branding for Heide, I found it pleasing, but lacking a visual symbol – this made it an ideal candidate for symbol design, which was the main focus of the project. Below you can see selected highlights of my process to reach a final logo and posters.

© Suzanne Day 2017 / Heide Branding

© Suzanne Day 2017 / Heide Branding

At the end of the project, we designed some posters featuring different aspects of the Heide.

© Suzanne Day 2017 / Heide Branding / Posters

© Suzanne Day 2017 / Heide Branding / Posters

Top Left: Inside the Heide (interior)
Top Right: A sculpture in the window light (interior)
Bottom Left: Across the river (map)
Bottom Right: A magical time of day (exterior)

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