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In 2003, Wattmaster approached Accent Graphic Design & Advertising to produce a catalogue of electricians tools for their customers. Suzanne Day (who worked at Accent at the time) produced the studio photography, clipped the images and designed the catalogue under the direction of Glenn Newey (Advertising & Marketing Director extraordinaire). The Wattmaster product range included a wide range of electricians tools and consumables, from cable glands to pliers. Wattmaster wanted a professionally designed catalogue, adhering to the Wattmaster style guide on colours, fonts and the logo. Photography of the tools was done inhouse, using a white studio backdrop and digital camera. Each image needed to be clipped from its background and manipulated with the layout to make it all fit together. BELOW: A selection of pages from the Wattmaster Electricians Tools Catalogue
After many months of work and many edits involving getting the technical information correct, the 60 page catalogue was complete and ready to be printed. Suzanne and Glenn inspected the film output and approved printing for thousands of catalogues. Today the Wattmaster Electricians Tools Catalogue still exists in the original design - a tribute to the many hours of work put in by Glenn and Suzanne. Click here to view the full Wattmaster Electricians Tools Catalogue |
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